Manufacturers selling online
Makers of configurable or made-to-order products who need a store that handles options, pricing and inquiries, not just a shopping cart.
Business applications
Custom e-commerce development for B2B and manufacturers
Sell the way your products are really ordered: many options, customer-specific prices, trade accounts and repeat orders. We build online stores and B2B ordering portals for manufacturers and distributors, connected to the systems that run your operations.
Tell us what you need
Ecommerce development services for manufacturers and distributors
Most e-commerce advice assumes a simple product and a retail buyer. Manufacturers and distributors sell differently. A cabinet comes in dozens of sizes and finishes, a trade customer has a negotiated price list, and an order has to reach production or the warehouse without someone retyping it.
We start from how orders really move through your business, then decide what belongs in the store, what belongs in a customer portal and what should stay in the systems you already run. That work, more than the theme, decides whether a new store pays off.
B2B ecommerce development: ordering portals for trade customers
Trade customers want to order the way they already buy: from their own catalog, at their own prices, with the terms agreed for their account. B2B ecommerce development covers customer-specific price lists, minimum quantities, order drafts, reorders from past orders, account balances and ordering restrictions when an account is on hold.
Sales representatives can place and edit orders on behalf of their customers, and managers can follow orders across accounts. Our wine and spirits distribution system and our own ordering product Deestr are built around this workflow on the web and in mobile apps.
Custom ecommerce development on the platform that fits
For many stores the right foundation is an e-commerce platform. We have built stores on BigCommerce and do storefront work on Shopify, where the platform handles checkout, payments and hosting while we shape the catalog, the product pages and the integrations around your products.
When the ordering logic outgrows a platform, custom ecommerce development takes over the part that needs it: a configurator, a trade portal or a pricing engine that connects to the storefront. Larger brands on Shopify Plus get the same approach: we build around the platform rather than against it.
Product configurators and quote requests
Configurable products need more than a size dropdown. A configurator guides the buyer through the options, blocks combinations that cannot be built, shows the price for each configuration and collects everything the sales or engineering team needs to confirm it.
For Marfa Cabinets, customers select cabinets and parameters, see pricing and send an inquiry from the store. For an elevator manufacturer, we built a configurator where dependent fields check compatible dimensions, loads and speeds before the request reaches sales and engineering.
Integrations with ERP, inventory and marketing systems
A store is only as reliable as the data behind it. We connect it to your ERP, inventory, product data and email marketing systems, agree which system owns each piece of information and make failed synchronizations visible rather than silent. For more complex connections between business systems, see integrations.
Moving from an old store without losing orders or rankings
Replatforming is a chance to fix the catalog, but it must not cost the traffic and history you already have. We migrate products, customers and order history, map every old URL to its new address, keep product content and structured data, and check indexing after launch. If the current store is slow or hard to change, see app modernization.
Who it is for
Built around the people who use it
Distributors and wholesale suppliers
Businesses whose trade customers order from their own catalogs, prices and terms, and whose sales teams still take orders by phone and email.
What is included
The parts needed for a working application
Storefront and catalog
Product data organized around real attributes, filtering that matches how buyers choose, and pages that stay fast as the catalog grows.
B2B ordering
Customer-specific catalogs, price lists and terms, order drafts, reorders, account balances and ordering on behalf of customers.
Configurators and quotes
Option selection with compatibility rules, pricing for each configuration and a structured request when a quote needs a person.
Integrations and migration
Connections to ERP, inventory, product data and email marketing, and a move from an old store that keeps products, customers and search rankings.
Our work
Stores and ordering systems we have built
Marfa Cabinets
An online store on BigCommerce for a kitchen cabinet manufacturer. The catalog is organized around a broad set of product attributes, and an initial configurator lets customers select cabinets and their parameters, see pricing and submit an inquiry.
Ball and Buck
A BigCommerce store for a maker of hunting and field apparel: store configuration, catalog setup, integration with an email marketing platform and synchronization of products and inventory with the company's internal system.
Wine and spirits distributor
Web, iOS and Android ordering for trade customers: customer-specific prices and stock, order tracking and reorders, with account balances next to the orders and connections to the distributor's ERP, warehouse and delivery systems.
Deestr
Our own multi-tenant B2B ordering product for distributors and manufacturers. Buyers order on mobile and the web under their own prices and terms; suppliers manage catalogs, customers, orders and delivery options.
How we work
Small milestones and visible progress
Map how orders really happen
Follow a real order from the buyer's first question to delivery and payment. Agree which customers, products and systems the first release covers.
Build, connect and launch
Senior engineers use AI-assisted delivery to target the first working release in 14 days, tested with real products and real accounts before customers see it.
Pricing: Fixed price per milestone, no hourly billing. About a third of a traditional team's quote for the same scope. Platform subscriptions, apps and payment fees are separate and estimated before we start.
FAQ
Questions people ask before starting
Should we use Shopify, BigCommerce or a custom build?
A store with a standard catalog and checkout usually belongs on an e-commerce platform. B2B ordering with customer-specific catalogs, complex pricing or approval steps often needs custom development or a custom layer next to the platform. We recommend an approach after mapping your products, customers and systems.
Can one site serve retail buyers and trade customers?
Yes. Trade customers log in to see their own catalog, prices and terms, while retail visitors see the public store. We decide together which parts are shared and which need a separate ordering experience.
Can the store connect to our ERP and inventory systems?
Yes. We connect orders, customers, prices and stock to the systems you already run, agree which system owns each piece of data and handle failed synchronizations so they are visible and can be retried.
Will we lose search rankings when we move to a new store?
Not if the move is planned. We map old URLs to new ones with redirects, keep product content and structured data, and check indexing after launch. Products, customers and order history are migrated and validated before the switch.
Can our sales representatives order for customers?
Yes. Representatives can see their accounts, place and edit orders on a customer's behalf and follow their status, on the web or in a mobile app.
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