Deestr · Wholesale ordering software
Deestr: a B2B ordering platform for distributors and manufacturers
Our own multi-tenant product: buyers order on mobile and the web under their own terms, while suppliers run catalogs, customers and orders in one workspace.
What had to work better
Distributors and manufacturers need ordering tools that reflect how they sell: customer-specific catalogs, prices and commercial terms rather than one public storefront. We built Deestr as our own B2B product for this workflow.
Built for each role
Buyers
Order from their supplier's catalog under their own prices and terms, edit orders and reorder from history.
Supplier teams
Manage products, categories, customers, orders, delivery options and special offers.
Platform administrators
Run separate supplier accounts on one multi-tenant platform.
What we built
- Customer ordering in iOS and Android apps and on the web
- Customer-specific catalogs, prices and commercial terms
- Order drafts, editing and reordering from purchase history
- Supplier tools for products, categories and catalog import
- Order processing with delivery options
- Special offers and promotions
- Ordering restrictions based on the customer's payment status
- Separate supplier accounts on one multi-tenant platform
- Catalog data import
- Next.js
- React
- PHP
- Symfony
- PostgreSQL
- Flutter
What changed
Distributors and manufacturers offer their customers a dedicated ordering experience while managing catalogs and orders through supplier tools. Buyers return to previous purchases and order under the terms agreed for their account.