Case study

Manufacturing company · Sales operations

A sales control panel for a manufacturing company

Sales managers, regional departments and executives run the pipeline, quotes and follow-ups in one place and see plan against actual results.

Sales dashboard with leads, specifications, closed deals and revenue, plan versus actual, pipeline by stage, tasks and top open deals
The dashboard: plan versus actual, pipeline by stage, tasks due this week and the largest open deals.

What had to work better

A manufacturing company needed one place to run its sales pipeline from first contact to signed order. Sales managers, regional departments and executives also needed a shared view of plan versus actual performance by department, product and period.

Built for each role

Sales managers

Move deals from first contact to signed order, build quotes and keep follow-ups on schedule.

Regional departments

Work with their own accounts and pipeline, filtered by region, product line and period.

Executives

See plan against actual results across departments, products and periods.

Pipeline board with deal cards in columns from lead to closed, with values, owners and next follow-ups
The pipeline board: every deal with its value, owner and next follow-up, filtered by region and manager.

What we built

  • A pipeline from first contact to signed order, with stages, deal values and probabilities
  • A quote builder with product specifications, discounts and an approval chain
  • Tasks, follow-ups and reminders attached to each deal
  • Filters by product line, currency, region, manager and period
  • A dashboard comparing plan and actual results for leads, specifications, closed deals and revenue
  • Role-based access for sales managers, regional departments and executives
Quote builder for an industrial customer with line items, discounts, totals, approvals and follow-ups
A quote inside the deal: line items with discounts, totals, the approval chain and follow-ups.

What changed

The company runs its sales process in one place. Managers see what is happening today, follow open deals and tasks, and track performance against plan without waiting for a quarterly report.

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