Web Apps
Custom Web App Development Services: Transforming Sales for a Manufacturing Company
A large international manufacturing company with a broad range of products including industrial robots, elevator control systems, IoT, new energy vehicle motor controllers, and more aims to streamline its sales processes and improve overall customer satisfaction.
Challenge of Custom CRM for Manufacturing Company
Despite their success, the company faced challenges in managing customer relationships and streamlining sales processes due to rapid growth. Their outdated systems couldn't handle the complexities of their sales operations, leading to key issues: Complicated Ordering Process: Customers struggled with the extensive product catalog, making ordering time-consuming and frustrating, which slowed the sales cycle. Manual Order Processing: Sales reps were bogged down with manual tasks, causing delays, missed opportunities, and limiting scalability. Lack of Centralized Data: Separate systems for different departments led to errors, confusion, and delays in collaboration. Seeking to automate and digitize their sales processes, the company partnered with a custom web app development company experienced in solving these challenges.
Solution – Custom Web App Development Services by Devvela
The company partnered with Devvela to design and implement a solution that would address their needs. The Devvela team identified various personas using the platform, created journey maps to assess the tasks that needed to be addressed by all parties involved and came up with the platform to meet the needs of the company's sales team, management, and customers.
- User-Friendly Online Configurator: Devvela developed an intuitive product configurator, simplifying navigation through the company’s extensive catalog. Customers can easily customize products and see real-time pricing and availability, making the ordering process seamless.
- Integrated Sales Dashboard: The new dashboard provides the sales team with real-time access to product details, orders, and customer interactions. It streamlines quote generation, order processing, and communication, with automated notifications ensuring timely responses.
- Comprehensive Data Analytics: For management, the app includes a comprehensive analytics suite, tracking KPIs like sales volume and customer satisfaction, offering insights for data-driven decisions via interactive charts.
- Centralized Data Repository: Devvela addressed data fragmentation by creating a centralized system that integrates with the company’s existing systems, providing a unified source of sales-related data.
Custom Web App Development Company Enabled Full Digitalization of Sales Process with Advanced Online Configurator
Results
Devvela’s custom web app development services brought transparency, efficiency, and scalability to the client's sales process and customer service.
Streamlined Sales Process: The online configurator sped up ordering, reducing manual tasks for sales reps and improving customer satisfaction.
Improved Lead Generation: The integrated dashboard enabled faster responses, accurate quotes, and quicker order processing, increasing lead conversions and shortening the sales cycle.
Enhanced Customer Experience: Better communication tools led to a more personalized and responsive experience for customers.
Increased Sales Visibility: Centralized data improved accuracy in reporting and forecasting, offering valuable insights for strategic decision-making.