What is a Product Configurator?

Improve your customers' experience and streamline the sales process for your complex products with a custom web-based product configuration solution.

A product configurator is a customization software tool that acts like a digital architect, enabling customers to tailor products or services to their exact specifications.

Forget about the one-size-fits-all approach. These configurators, also known as CPQ (Configure, Price, Quote) systems, provide a dynamic menu of features and options, letting your customers build their ideal solution click by click.

This interactive process empowers them to take control, explore possibilities, and design a product that's uniquely theirs.

 

What is the Use of a Product Configurator?

Configurator solutions do more than offer a fancy way to choose features. They provide a powerful toolbox that streamlines the customization process for both businesses and customers. Here's how:

• Effortless Customization

No more struggling with complex option lists. The intuitive interface of these tools lets users effortlessly select features and personalize products with just a few clicks. It's like designing your dream gaming PC without needing a degree in hardware compatibility!

• Made-to-Order Made Easy

For businesses that handle complex, build-to-order products, configuration tools are game-changers. They eliminate lengthy order forms and potential errors. Customers can configure their desired product with clear options, while the system ensures compatibility and streamlines the ordering process.

• See it Before You Buy It

Gone are the days of guesswork. Many configuration tools offer real-time visualization tools, allowing customers to see a customized product come to life. These might be text descriptions, high-resolution images, or even interactive 3D models. Now, you can see exactly what the final product will look like right on the screen!

 

Product Configurator Tool Features

Devvela's custom product configuration systems aren't just flashy interfaces – they're packed with powerful features designed to deliver a seamless user experience and streamlined operations:

• Effortless Navigation

Offer the process of customizing a product with the ease of using your favorite app. Devvela's configurator solutions feature intuitive interfaces that make personalization a breeze. Drag-and-drop functionality and clear selection options ensure a smooth and enjoyable experience.

• Compatibility Confidence

No worries about choosing incompatible features! Devvela's solutions feature a robust configuration rules engine. It ensures compatibility between selected options, preventing invalid combinations and guaranteeing a smooth production process.

• Price Transparency

No more hidden fees or surprise costs. Devvela's configuration tools feature real-time pricing. As the product is customized, the price updates automatically, reflecting the choices made. This level of transparency builds trust and empowers customers to make more informed decisions.

• Seamless System Synergy

Devvela understands the importance of integrated workflows. That's why our configurators seamlessly integrate with your existing CRM, ERP, and inventory management software. This eliminates data silos and ensures a smooth flow of information throughout your organization.

 

Benefits of Product Configurators: A Win-Win for Everyone

CPQs offer more than just a fun way to customize. They create a win-win situation for businesses and their customers. Let's explore the benefits:

 

Businesses Unlock New Potential

• Boost Sales with Tailored Offerings

Imagine offering a wider range of personalized products without the hassle of managing endless inventory variations. Configurator solutions allow businesses to cater to diverse customer needs, leading to increased sales and happier customers.

• Efficiency

Forget time-consuming order processing and potential errors. Customization tools streamline the process, allowing customers to configure their desired products independently. The freed-up valuable time lets your team focus on more strategic tasks.

• Say Goodbye to Errors

Manual order entry can be riddled with errors. CPQs eliminate this risk and ensure the selected features are compatible, leading to smoother production and fewer headaches.

 

Customers Get Empowered

• Satisfaction Guaranteed

Imagine designing a product that perfectly meets your specific needs. Configurators empower customers to create a product they'll truly love, leading to increased satisfaction and brand loyalty.

• Time-Saving Self-Service

No more waiting on hold or wading through complex order forms. Configurators offer a self-service experience that allows customers to personalize and order products quickly and conveniently.

• Visualization Makes the Sale

Before placing the order, your customers can see exactly what their customized product will look like. Configurators with real-time visualization tools eliminate guesswork and ensure your customers get exactly what you envisioned.

 

Types of Product Configurations

Configurator solutions are versatile and can handle a wide range of customization needs. Here are some of the configuration types:

Build-to-Order (BTO): Customers can select from a range of pre-designed models and then customize them with specific features and options to create a product that perfectly suits their needs. Think of it like choosing a car model and then adding features like sunroofs or upgraded sound systems.

Configure-to-Order (CTO): For products requiring extensive customization, CTO takes center stage. With this approach there is a wider range of options available, which allows customers to design a truly unique product. It's like designing a custom gaming PC with every component chosen to the exact specifications.

Assemble-to-Order (ATO): Sometimes, the perfect product is a combination of pre-assembled components. ATO is ideal for situations where pre-built modules can be chosen and combined to create the desired outcome. Think of customizing a furniture set by selecting individual pieces like chairs, tables, and bookshelves to create the perfect living room ensemble.

 

Conclusion

Devvela's product configuration solutions offer businesses a powerful tool to stand out in a crowded marketplace. By providing customers with a seamless and intuitive customization experience, businesses can unlock increased sales, improved efficiency, and happier customers.

Here at Devvela, we specialize in creating bespoke configurators tailored to your specific needs.  Let Devvela help you build the perfect product configurator to take your customer experience – and your business – to the next level.