Healthcare marketing is a complex industry. But digital innovation can make the process smarter and, thus, easier. That’s exactly what our client’s platform was thought to achieve.
The client, Proteus is a big data-driven healthcare marketing agency operating in seven states. They needed to improve interactions between salespeople and managers by minimizing time costly operations.
It took us 4 sprints, 2 weeks each, to build a fully-featured decision support tool on ReactJS. This web app allowed the system to process a lot of requests. Not only Google maps but also Google maps layering was integrated through Google API to improve visualization for salespeople. We used Yii Framework to build Back End and allow administrators to customize the website’s layout and create users. Finally, we used MySQL to facilitate the tool’s database management.
As a result, Proteus got useful, high-quality healthcare marketing software. Thanks to it, a manager only needs to create an xls file, zip-archive it, and upload it on ftp server. Then it gets unpacked, parsed, and sent to the database. In turn, a salesperson specifies their location on the map to see a list of medical institutions and practitioners (prospects) within the area. He can filter them by priority, sales status, ZIP, etc. Finally, a salesperson can see the prospects’ profiles, as well as a list of similar prospects within the specified range.